Website Design and Consultation

Logo

I did not design the WB Consulting logo, but it served as the starting point for the website’s look and feel. The logo was originally presented to me as a flat, raster image. I was able to determine the font used and then made a scalable, vector version by hand, so that it could be easily repurposed as needed for future collateral.

Colors

The color palette used throughout the website was pulled from the logo designs that Whitney sent me. These colors are used thoughtfully throughout the site in photo treatments, iconography, and text.

Typography

I determined LTC Bodoni to be the typeface used in Whitney’s logo design. I paired this beautiful serif typeface with Raleway, an elegant and modern sans-serif.

Iconography

Photography

The site’s theme colors are used in photo treatments throughout the website. Each banner image features a location in downtown Fort Wayne, where Whitney lives and works, treated with a purple overlay.

The same overlay effect is used in the cropped images shown below.