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I combined my love of world music with my love of fashion by designing a line of women's clothing inspired cultures. around the globe.
This brand analysis for luxury fashion label Alexander McQueen explores the ways McQueen blends fashion design with marketing strategy.
Photographs used are a mix of my own work and the work of Alexander McQueen photographers and designers.
TARGET AROUND THE WORLD
For the Target Stores Case Competition of Spring 2014, the objective of this case competition was to expand the home retail department of Target. Presented here is a strategy to engage Millennials through various product lines inspired from cultures around the world, combined with a philanthropic outreach to a charity within the corresponding region. The product line featured was designed by myself and inspired by the Maasai tribes of Kenya and Tanzania.