Brand analysis for luxury fashion House, Alexander McQueen.

Overview: This is a brand analysis project for a college design course through the Indiana University Kelley School of Business. I selected luxury fashion brand, Alexander McQueen. I admire Lee Alexander McQueen’s work as a designer and artist. I conducted research on Lee and on the McQueen brand, wrote copy for the report, and designed it in Adobe InDesign. (Note: Images used in this report are not my own.)

Software: Adobe InDesign, Adobe Photoshop